A UX case study on how we enabled bus live tracking and decreased customer calls by 60%

Nidhi, an IT Engineer in Bangalore is visiting her parents in Coimbatore over the long weekend. She decides to travel via bus this time for her overnight journey. She waits for her bus…

Did you know that Twitter was started as a tiny side project by a podcasting platform during a company hackathon? Product Hunt — the tech discovery website was nothing more than an email list between friends to share the new products with each other. There are many such examples where…

Parul Bindal

UX Designer @MakeMyTrip

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