Parul BindalRedesigning Email campaigns — A UX design case studyIn a digital world filled with countless marketing channels, it’s easy to overlook the enduring power of email campaigns. While some may…5 min read·Oct 8, 2023----
Parul BindalinBootcampReflecting on designing for the B2B industryI joined the Freshmarketer design team at Freshworks in November 2021. Freshmarketer is a marketing automation tool that helps businesses…3 min read·Jan 20, 2023--2--2
Parul BindalHow do I navigate conversations at workWhen I first started, I rarely indulged in non-work-related banter or conversation. I mostly kept to myself. It could be due to a lack of…3 min read·Dec 14, 2022----
Parul BindalinBootcampWhat did I learn from failing design interviews at Google, Microsoft and Uber?The interview process is an excellent way to learn where you stand and what areas need improvement.2 min read·Aug 17, 2022----
Parul BindalTowards a worry-free bus journeyA UX case study on how we enabled bus live tracking and decreased customer calls by 60%4 min read·Mar 18, 2021----
Parul BindalinGo-MMT DesignRedesigning location filters for hotelsHow we solved key usability issues to enable users exploring hotels to filter by location.6 min read·Mar 31, 2020----
Parul BindalinElucidata2 easy steps to create your standard metadata fileMetadata is information about data. Making a metadata file is a standard and repetitive step in a bioinformatician’s day-to-day workflow…4 min read·May 16, 2019----
Parul BindalinElucidataUX Case Study: CRISPR Screening Workflow“ The story starts from microbes and molecules. It starts with pure curiosity about an odd pattern that was seen in the DNA of some…7 min read·Feb 25, 2019----
Parul BindalWhy should you start a side project?Did you know that Twitter was started as a tiny side project by a podcasting platform during a company hackathon? Product Hunt — the tech…2 min read·Aug 15, 2018----
Parul BindalHow a book about ‘Writing’ is teaching UX to the readers indirectly?Istarted reading this book called ‘This Book will teach you how to write better’ by Neville Medhora to learn how to improve my writing…3 min read·Jul 14, 2018----